Our Mission
RuckusRoots seeks to reinvent activism for Generation Y by creating a culture shift from passive disengagement to interested, informed and personalized action.
To achieve this, we mesh youth culture with cause, merging art and activism into ARTIVISM. Our methodology—our innovation—is to use cultural hooks to encourage progressive, collaborative thought and environmental action. We harness the power of the creative process to help young adults draw the connection between emotional inspiration and vigilant action, and establish a sense of personal attachment to eco-issues.
Goals
- Give young adults a voice, through art and music, to express themselves about important eco and social issues.
- Connect participants to a community that encourages vigilant activism, and show them ways to use their art to support the cause.
- Create a culture shift from passive disengagement to interested, informed and personalized action.
Programs
Interactive art and music installations
at youth events allow
participants to create digitally rendered songs and visuals.- Our on-line activism portal allows participants to download their creations and link into a network of Ruckus Raisers, forums, info about activism opportunities in their area and ways to turn their art into ARTivism!